Viva Reading! is the new programme for supporting culture in Reading.

By becoming a Viva Reading! Corporate Member you will be part of a scheme that fosters creative thinking, that helps to bring learning and education back into the community and allows your business to be associated with a service that delivers world-class arts, entertainment and heritage to Reading. 

The programme unites the existing Reading Museum Service and Reading Arts And Venues Corporate Membership Schemes, opening the doors for current and new members to enjoy the full range of benefits offered by Reading Borough Council's Cultural Services.

Learn how you can support culture in Reading by becoming a Viva Reading! corporate member and help us provide the best in cultural entertainment and learning for Reading.

Take a look at Flying Objects and choose a prestigious centre-piece for your foyer from our growing catalogue of wonderful exhibition pieces - just one of the benefits of Viva Reading! membership.

Patron - Sir John Madejski, OBE DL